Why we are too much

No monochrome here

At Toomi, we think too much is exactly enough and we want women all over the world to embrace it.

Founded by Jessica Ndenda, who is constantly being told she's doing too much, laughing too much, dreaming too much, and standing out too much. So this is her way of giving everyone a subliminal finger and daring others to embrace being too much.

This is the end of the beige era. The beginning of bringing the fun back to fashion.

Now go and be too much.

I'm here because I want…

Women to dress loud, take up space, and finally stop apologising for being themselves.

Toomi is here to help you stop dimming yourself down.

To swap the safe, sensible, and the strategic-bike-pants for clothing that makes you feel as bold on the outside as you are on the inside. So you can finally walk out the door looking exactly like you.

Shop the collection

About Toomi

A brand for all of us

Every print is designed exclusively for Toomi and will never be mass produced or re-run. Because your wardrobe deserves art, not a sale rack.

Every piece is backed by a 5 Year Wear and Wash Guarantee, because we believe quality clothing shouldn't be a luxury, it should be a standard. And every decision at Toomi is made with the belief that good humans should make things for good humans.

Toomi is the brand we always wanted to shop from and couldn't find. Now we've made it for you.

Meet the founder

Founder, mother, fierce feminist

Jess Ndenda

Brisbane mum of six. Multiple businesses. Zero interest in toning it down.

Meet the woman who decided the world needed a lot more colour and a lot less beige.

Read her story
The Founder Two women, one adult and one child, standing against a pink background with a red heart-shaped object.

What fuels her

Inspired by

  • Bold prints
  • Loud women
  • Dopamine dressing
  • The 90s
  • Motherhood
  • Australian summers
  • Refusing to dim down
  • Colour as armour

And finally

Welcome to where women paint outside the lines, laugh too loud, dream too big, and wear colour like armour.

Now go and be too much.