Founder, mother, fierce feminist
Jess Ndenda
Brisbane mum of six. Multiple businesses. Zero interest in toning it down.
Meet the woman who decided the world needed a lot more colour and a lot less beige.
Why I do what I do
The heart behind Toomi
If you've ever been told you're too much, this one's for you.
Jess Ndenda has been too much her whole life. Too loud. Too colourful. Too confident. Too ambitious. A mum of six running multiple businesses with a TikTok addiction, a weakness for food and frocks, and absolutely no interest in toning it down.
So she built Toomi. Because the fashion industry told women to blend in, and she'd had enough of it.
What fuels her
Inspired by
- Bold prints
- Loud women
- Dopamine dressing
- The 90s
- Motherhood
- Australian summers
- Refusing to dim down
- Colour as armour
About Toomi
So she made a brand for all of us
Every print is designed exclusively for Toomi and will never be mass produced or re-run. Because your wardrobe deserves art, not a sale rack.
Every piece is backed by a 5 Year Wear and Wash Guarantee, because Jess believes quality clothing shouldn't be a luxury, it should be a standard. And every decision at Toomi is made with the belief that good humans should make things for good humans.
Toomi is the brand she always wanted to shop from and couldn't find. Now she's made it for you.
And finally
Welcome to where women paint outside the lines, laugh too loud, dream too big, and wear colour like armour.
Now go and be too much.